MARGIN MAKERS: Guide to shooter accessories and merchandise

It’s little surprise that the shooter genre continues to be one of the biggest games markets in the world. MCV locks and loads

One only need take a look at the success of the biggest new IP launch in history – Destiny – to know that the shooter is still very much king of the console.

A month after its arrival, the game continues to average 3.2 million players every day, with average game time running in at three hours a day per player.

Joining Destiny in the ramp up to Christmas is the return of two behemothic franchises – Call of Duty and Halo. Call of Duty: Advanced Warfare developer Sledgehammer has doubled-down on the title’s appeal to competitive players – meaning pro-gaming peripherals and accessories should be on the radar of retailers.

We use the eSports community as a sounding board,” lead multiplayer designer Greg Reisdorf told MCV.

We want to bring something new, whilst not alienating the 30m people who play it religiously.”

This November sees Halo debut on Microsoft’s latest hardware. Halo: The Master Chief Collection gathers the four games starring Master Chief and overhauls them for the Xbox One.

343 Industries Dan Ayoub, executive producer for the game, echoed Reisdorf’s desire to cater to both existing and new fans.

We’ve customised and made the game appealing to both types of people – those who have played before, and those who have never played Halo,” he said.

With titles like these focusing on online multiplayer, now is the ideal time to be stocking products like gaming headsets, custom console controllers and branded clothing, so fans can represent their favourite shooter games outside of the virtual battlefield.

The shooter hype train doesn’t halt post-Christmas either; EA’s next big Call of Duty rival, Battlefield: Hardline, and 2K’s co-op beast-shooter Evolve landing early in 2015.

Call of Duty: Advanced Warfare EarForce SentinelTask Force Gaming Headset

With separate editions available for PlayStation 4 and Xbox One, this headset has full-range 50mm speakers and a removable microphone. It also supports digital game and chat audio for mobile devices and PlayStation Vita. An in-line amp, featuring variable bass boost, master volume and mic controls, is included.

SRP: 79.99

Manufacturer: Turtle Beach

Distributor: Exertis

Contact: 01279 822 822

Titanfall Mad Catz STRIKE 3 Keyboard

Those enjoying EA’s mech-shooter Titanfall can boost their in-game performance with this officially-licensed STRIKE 3 gaming keyboard. The peripheral boasts precise key response, customisable backlighting and programmable macro keys. Mad Catz also offers a Titanfall-branded edition of the RAT 3 gaming mouse and GLIDE 3 gaming surface, which complement this product.

SRP: 109.99

Manufacturer: Mad Catz

Distributor: Entatech

Contact: 0333 101 1000

Arctic Camouflage Stereo Gaming Headset Starter Kit

Players can chat online while hiding in a snowfield with this over-ear kit.

SRP: 29.99

Manufacturer: 4Gamers

Distributor: A4T

Contact: 01204 869 230

Call of Duty: Advanced Warfare Golden Soldier T-Shirt

CoD fans can represent Activision’s massive military shooter series with this ‘Advanced Wear-fare’.

SRP: 19.99

Manufacturer: Gaya Entertainment

Distributor: Gaming Merchandise UK


Evolve: Goliath Premier Scale Statue

Modelled on one of the monsters from 2K’s multiplayer shooter, Evolve, this Goliath statue weighs a hefty 16kg and is 29 inches tall.

SRP: $750

Manufacturer: Project Triforce

Distributor: Project Triforce


Battlefield 4 Blood Premium Tee

We too often forget human blood when purchasing our weekly groceries.

SRP: 19.99

Manufacturer: Jinx

Distributor: Gaming Merchandise UK


Destiny Warlock Reversible Beanie

This beanie is branded with the Warlock class logo from Destiny. Warning: Unlike the in-game character, don’t expect to fly.

SRP: 13.99

Manufacturer: Bioworld Merchandising

Distributor: Gaming Merchandise UK


Call of Duty: Advanced Warfare Key Clip

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