May consumer show to attract 35,000

Organisers of the Movie Comic Media Expo have told MCV that the show will see some 35,000 people attend its two-day London games, movies and comic event.

Taking place next month on May 23rd and 24th, the expo targets a core young adult audience of 14 to 24 year-old male and female consumers and has become a key way to showcase new games over the last two years for a diverse range of companies.

Firms such as Eidos, Atari, Capcom and Rising Star Games are already on board for 2009’s show, to demo key titles such as Batman: Arkham Asylum and Ghostbusters at the event’s ‘Games Village’, alongside guest speakers from upcoming Hollywood films.

The mix of video games and other media really works for us when compared to other events given the crossover synergy,” explained organiser Bryan Cooney.

Last year, attendees ranged from those eager to get a first play of new Nintendo product to a record-breaking collective of ‘cosplayers’ (aficionados in anime-inspired costumes).

The industry keeps focusing on the core gamer – but the market now includes players with a variety of tastes across all sorts of media, and a large number of them attend MCM,” said Cooney.

The MCM show will return to London as part of the London Games Festival.

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