MCV Awards 2010: finalists revealed

So, were you one of the chosen ones?

Finalists for the 2010 MCV Industry Excellence Awards have been chosen (scroll down for the full list below if you just can’t wait) – and over 60 companies are in the running for the hotly-contested awards.

Activision and Ubisoft score the most nominations, with nine each, while EA gets eight nominations, and Sony, Nintendo and Microsoft all get seven nominations.

But although industry giants garner multiple nominations, other key finalists include top peripherals brands, leading distributors – and of course key retailers such as GAME and Gamestation (five nominations between them), HMV and many others.

The only event of its type, the MCV Awards give everyone in the UK trade a chance to be recognised for their efforts in the last 12 months.

Over 600 industry execs will attend the sold out event on the night of Thursday, April 22nd to see who has been named as leaders in their fields.

Voting will take place over the coming weeks, with our expert panel of industry execs having their say.

MCV AWARDS 2010: THE FINALISTS

RETAIL

Supermarket
ASDA
Morrisons
Tesco
Sainsburys

Star Store
ASDA (Derby)
GAME (Oxford Street)
Grainger Games (Hull)
Gamestation (Birmingham New Street)
HMV (360 Oxford Street)

Independent Retailer
Game On
Console Connections
Grainger Games
Games Centre
Barkman Computers

Online Retailer
GAME
Play
Amazon
Shopto.Net
Game Connection
Zavvi/The Hut

High Street Chain
HMV
GAME
Gamestation
Argos
CHIPS

PEOPLE & INDUSTRY

Sales Team
Sony Computer Entertainment
Electronic Arts
Nintendo
Activision
Ubisoft
Sega
Microsoft

Distribution Team
Koch
Gem
Centresoft
Creative
Advantage

UK Development Team
Rockstar Leeds
Rocksteady Studios
FreeStyleGames
Sports Interactive
Slightly Mad Studios
Codemasters Studios

Games Publisher
Sony Computer Entertainment
Electronic Arts
Activision
Ubisoft
Sega
Nintendo
Microsoft

Sales Triumph
Ashes Cricket 2009 (Codemasters)
We Sing (Nordic Games)
Street Fighter 4 (Capcom)
Lego Batman (WBIE)
Just Dance (Ubisoft)
UFC 2009: Undisputed (THQ)
Club Penguin (Disney Interactive Studios)

PR & MARKETING

New Game Brand
Borderlands (2K Games)
DJ Hero (Activision)
EA Sports Active
Just Dance (Ubisoft)
Scribblenauts (WBIE)
Bayonetta (Sega)

PR Team
Microsoft/JCPR
SCE UK/John Doe
Ubisoft
Sega/Lunch PR, Mischief
Electronic Arts/Shine, Mischief, Brando
Nintendo/The Red Consultancy
Activision/Frank PR, Barrington Harvey

Game Campaign
The Sims 3 (EA)
Call of Duty: Modern Warfare 2 (Activision)
Assassin’s Creed II (Ubisoft)
Wii Sports Resort (Nintendo)
Forza Motorsport 3 (Microsoft)
Uncharted 2: Among Thieves (Sony Computer Entertainment)

Marketing Team
Electronic Arts
Activision
Ubisoft
Sega
Nintendo
Microsoft
Sony Computer Entertainment

Peripherals & Accessories Brand
Nyko
A4T
Madcatz
Venom
Exspect
Hubb
Logic 3

Trade Marketing Team
Microsoft
Activision
Electronic Arts
Ubisoft
Sega
Nintendo
Sony Computer Entertainment

Game Creative (single ad execution)
Game Is Just The Start – 60-second TV (SCE)
Modern Warfare 2 – Cinema (Activision)
Enjoy Nintendo with Ant & Dec – 60-second TV (Nintendo)
Rabbids – Sponsorship Idents (Ubisoft)
Resident Evil: Darkside Chronicles – Print (Capcom)
Halo O.D.S.T – We Are O.D.S.T TV (Microsoft)

SPECIAL AWARDS

Retail Advisory Board: Special Recognition

Ralph Pitt-Stanley (505 Games)
Dorian Bloch (ChartTrack)
Penny Humphrey (Electronic Arts)
Matt Castle (Disney Interactive Studios)
Mike Sherlock (Square Enix)
Roy Stackhouse (Activision)

Grand Prix

Our highest accolade, this is a special award chosen by the MCV team, which rewards any UK-based brand or company which has enjoyed commercial and critical success, while also showing the highest level of support at trade level.