As we countdown to the MCV Awards 2016, which takes place in London on March 3rd, we profile each of the finalists for the Digital Marketing Team category
The challenge for Fallout 4 was to take a sequel to a game that launched seven years ago and convert the loyal nostalgia – the resulting campaign delivered over 163 million impressions, 19 million video views and 1.5 million clicks.
EA’s digital marketing continues to focus on data and insights-driven decision making, which means programmatic buying and social media.
Sony helped promote Batman: Arkham Knight with retargeting based on WB video and display activity, consumers who had engaged with WB’s social, and via sequential targeting against Sky On Demand inventory delivered 5.3 million video impressions.
Ubisoft has focussed on creating original YouTube and influencer-based content – creations for Assassin’s Creed Syndicate (2m views) and Tom Clancy’s Rainbow Six Siege (2m views) delivered both reach and ROI.
The MCV Awards 2016 takes place on March 3rd at the brand new Hilton Bankside Hotel in London,hosted by BBC funnyman Miles Jupp.
This year we have 83 companies competing for 23 prizes – You can view the finalists for the MCV Awards 2016right here.
Tickets are available now. Platinum tables of ten cost 3,295, Gold tables are priced at 3,095 and Silver tables of ten are priced at 2,895. Individual tickets can be bought for 289. You can buy ticketshere.
Sponsors of the MCV Awards 2016 include OPM Recruitment, Gamescom, Bridge Media, Playwire and Aardvark Swift, but a number of additional sponsorship opportunities are available.
For more information about the MCV Awards 2016, visitwww.mcvawards.com.