Channel 4 praises lucrative educational games

Speaking at her keynote at the Develop Conference 2009’s Games/Edu strand Alice Taylor, commissioning editor for education at Channel 4, has pointed to the potential educational games offer as revenue generators.

"Educational games could be a license to print money, or at least something like that," claimed Taylor. "95 per cent of Channel 4 is funded by advertising, but with broadcast media in crisis and advertising falling things are going to have to change. However, with games there is a lot of potential, with the likes of microtransactions, in-game advertising, syndication and all the other ways."

In her presentation, titled ‘Channel 4 education and Indie Games’, Taylor also said: "Education isn’t required to make money in this way, but we can certainly experiment and have a look and take advantage of the potential. We’ll have to spend some money, take some risks and see what happens."

In 2008 Channel 4 moved the 6 million a year it previously spent on TV educational programming to help create online educational content.

Previously, it found that a 100,000 spend on a one hour broadcast program only attracted 100,000 viewers.

Responding to the trend, Channel 4 has now dedicated half of that budget to creating educational games, which are all created by independent studios, the vast majority of which are UK based.

For the full story, visit MCV sister site Develop.

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