Speakers named for one-day mobile games event taking place July 29th

Develop Mobile conference details confirmed

Develop conference organiser Tandem Events has revealed the first details of this year’s Develop Mobile conference.

Taking place on July 29th – the day before the main Develop conference and expo – the event will feature 13 speakers, nine sessions and two brand new tracks, Business and Development, addressing everything from the latest 3D technologies, to case studies of successful games, proven techniques for launching a new IP, and cross-platform casual games design.

Speakers confirmed to speak include Alex Cacia and Tim Closs (Ideaworks3D), Stuart Dredge (Pocket Gamer), Paul Marshall (PlayerX), Patrick Mork (Glu), Tim Harrison, Alastair Hill (Mmetrics), Kristian Segerstrale (Playfish) and Jeff Valadares (EA Mobile UK Studio).

Confirmed sessions include:

Score! The making of UEFA EURO 2008 and EA SPORTS FIFA 08 on mobile
Speakers: Adrian Blunt (producer of the EA Sports FIFA and UEFA franchises on mobile, based in EA Mobile’s UK studio) and Chris Gibbs (executive producer of the EA Mobile UK studio).

Constrained Creativity: Using the limitations to your advantage
Speaker: Jeferson Valadares (creative director at EA Mobile UK’s studio

Transforming the market: Lessons learned from the marketing of Transformers and other big brand mobile games
Speaker: Patrick Mork (Glu)

Are we there yet?: The size, scope and future growth of the mobile games market, and where and why previous predictions have gone wrong
Speaker: Alastair Hill (Mmetrics)

Why mobile games have failed?
Speakers: Paul Marshall (PlayerX), Alex Cacia (Ideaworks3D), Kristian Segerstrale (Playfish)

Copy right: If you’re short of ideas for your next mobile game, nick these
Speaker: Stuart Dredge (Pocket Gamer)

Global opportunities for native mobile games
Speaker: Tim Closs (Ideaworks3D)

A regularly updated schedule will be available at www.developconference.com.

Andy Lane, managing director of Tandem Events, commented: “Mobile games developers and publishers have built healthy businesses in the face of widespread public scepticism over the last few years with many mainstream games publishers leaping on the bandwagon and creating stand alone mobile divisions. Now, thanks to the iPhone , which celebrates its first birthday this month, and high-end rivals like Nokia’s N95, browsing and, therefore, downloading and playing games, has become child’s play and consumers are finally waking up to what they’re packing in their pockets. All this points to 2008 being a banner year for the mobile games industry and Develop Mobile is on hand to guide developers through it and beyond.”

Develop Mobile passes, which also grant access to the Develop expo on Wednesday July 30th and Thursday July 31st, are available at a reduced rate of £175 before July 1st and £215 thereafter. Other conference pass options are also available. Registration is now open at www.develop-mobile.com

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