Facebook has intentions to shake its ‘casual games only’ label, as the company looks to court core audiences over the next year.
The firm’s director of game partnerships Sean Ryan spoke with VentureBeat about the pursuit of hardcore genres to bolster its social network.
"The next 6-to-12 months, it’s about core and mid-core," Ryan said. "Not because the other genres aren’t good, but when we look at openings on the platform where we think we can deliver a powerful experience alongside our developers… As we start to see Unity and Flash 11 become more prevalent, we can have a really rich gaming experience."
Though a casual gaming hotbed over the last several years, Facebook clearly senses that having all its eggs in one basket likely won’t cut it over the long haul.