MCV Awards 70% sold out as Hut and AntiGrav join sponsors

More sponsors have thrown their weight behind this year’s MCV Awards.

Rising online retailer The Hut Group is official partner of the Games Publisher award, while peripherals specialists AntiGrav is sponsoring the new Peripherals & Accessories Brand award.

I’m really pleased that The Hut Group are sponsoring best Games Publisher at the MCV Awards in April, it’s the perfect opportunity for us to say thank you for the support and time we get from publishers. I look forward to congratulating the winner on the day,” said The Hut’s commercial director Richard Chapple.

AntiGrav’s MD Robert Orchard added: "As the UK’s only specialist peripherals and accessories distributor, AntiGrav Media is delighted to be the first sponsors of the MCV Peripherals and Accessories Brand Award."

The two firms join Nintendo, Codemasters and Premier PR as event partners.

Nintendo is sponsoring the Retail Category, Premier PR is sponsoring the New Game Brand award, while Codemasters will help set up a memorable night with the pre-reception drinks.

The 2010 MCV Industry Excellence Awards take place at The Brewery in London on Thursday, April 22nd.

Over 600 retailers and senior executives from all sectors of the business will attend what is one of the most popular nights on the UK games industry calendar. More than half the tickets have been snapped up already.

Several new categories have been introduced for this year, including Supermarket of the Year, Peripherals & Accessories Brand of the Year, and Best Game Creative (based on single advertising execution).

For more information about sponsorship opportunities and tables contact Kathryn Humphrey on 01992 535 646 or email

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