MCV launches reports service

MCV has launched a Reports section within its new website, from which readers can buy and download some of the best games market research available.

It will offer reports from respected third party companies and from the in-house specialist journalists. Prices range from under 50 to around 500.

The development is part of parent company Intent Media’s ongoing paid content strategy which has already seen a Reports service launched by sister brand Mobile Entertainment and will soon be rolled out to PC Retail and other brands across the portfolio later in the year.

From launch, MCV has teamed up with leading consumer research outfit GameVision to provide the firm’s exclusive and highly respected Brand Maps, covering 20 of the most successful and valuable ongoing game franchises.

The reports provide detailed data on consumer attitudes to brands based on twice yearly interviews with over 5,000 gamers in the UK, France, Germany and Spain.

Founder and CEO Sean Dromgoole offered: GameVision has been providing hardware and software usage and attitude data to the games industry for nine years now. We can tell you who is playing which games and what it is that they most like about them and how that has changed over the life of the brand.

While these maps have previously been available to subscribers we are now able to make them available at a special introductory price of 480 (inc VAT) each to users of the MCV website.”

The first 20 brands, available now, are:

Assassin’s Creed
Call of Duty
Championship Manager
Dr Kawashima’s Brain Training
Gears of War
Gran Turismo
GTA/Grand Theft Auto
Guitar Hero
Just Dance
Mario & Sonic at the Olympic Games
Mario Kart
Need for Speed
Super Mario Bros
World of Warcraft

MCV’s new Report section also features exclusive research on the iPad & Tablet and Mobile Payment markets, as well as the Entertainment Retailers Association Yearbook.

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