Now Atari denounces Change4Life ad

Atari has backed MCV’s

complaint to the Advertising Standards Authority

over the Government’s latest

Change4Life print ad


The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning.

An Atari spokesperson told MCV:

Atari fully supports MCV’s complaint to the ASA. At best, the campaign is misleading and at worst, damaging to the industry, its reputation and its potential.”

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