OnLive VP joins Disney Interactive

One of the leading executives at games streaming service OnLive has quit the firm for a role at Disney Interactive Media.

John Spinale, who was until recently OnLive vice president of for games and media, has accepted the role of senior VP of social games at Disney. He’ll have a hand in all of Disney’s social gaming efforts, most notably with studio Playdom.

Spinale’s former employees include the pre-SCi Eidos and Activision.

"Playdom has an exciting roadmap for 2012 and beyond, and John will play an important role in bringing the magic of Disney to the world’s most popular social media platforms," Disney Interactive Media’s co-president John Pleasants stated.

Social games are a key part of Disney’s digital strategy, and will be a critical driver of Disney Interactive Media Group’s future success."

The news only heightens the uncertainty surrounding OnLive.

Earlier this month CEO Steve Perlman told MCV that the service has attracted an audience of millions”, though again fell short of releasing any concrete user or revenue numbers.

OnLive made a lot of noise during its UK launch window in September, thanks in part to a high-profile console give away at London’s Eurogamer Expo.

However, in the weeks that have followed there have been numerous complaints about the reliability of the service, particularly in peak internet usage times during the evening.

There was also the revelation that OnLive downloads around 3GB of data per hour when streaming games – a figure that puts all but the most generous broadband fair usage policies under immense strain.

Having initially launched as a publisher platform OnLive was at one stage seen to be repositioning itself as a more developer-centric service. Yesterday, however, it unveiled yet another line of thinking. It has now partnered with Juniper Networks to offer a remote streaming desktop service for business clients.

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