Media & PR

Essential digital-focused event coming to London on November 10th

Elisabeth Murdoch brands social gaming 'a critical component our strategy'

Valve has made its critically acclaimed first-person puzzler Portal available for free. The original game, which first debuted in 2007 Half-Life compilation The Orange Box, can be downloaded at no cost on both PC and Mac. However, Rock Paper Shotgun reports this offer is only available until September 20th. This …

Cranberry Production’s new PC game The Lost Chronicles of Zerzura to be distributed by Lace Mamba Global in ANZ, UK and more. The Lost Chronicles of Zerzura is a medieval point-and-click adventure game, set in 1514 against the backdrop of the Inquisition, and follows on from Cranberry Production’s Black Mirror …

Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium? The new Advertising and Video Games report by research firm DFC Intelligence predicts that the in-game advertising market will reach $7.2bn globally by 2016, according to IndustryGamers. The …

A slightly slower time at retail than the Deus Ex-fuelled week last week, but El Shaddai, Star Fox 64 3D and Rise of Nightmares are keeping the core games coming. Star Fox 64 3D is the 3DS reimagining of the classic franchise for Nintendo’s handheld, and is available on Thursday …

IGN’s ambitious president Roy Bahat tells Christopher Dring what the recent UGO acquisition brings to its business, why it sold Direct2Drive and how it plans to grow the entire video games market. IGN’s Roy Bahat is one of the most powerful men in the games media.He is in charge of …

The Australian government has announced a re-working of its R&D Tax Concession, now known as the R&D Tax Incentive, to benefit local developers. The incentive applies to any R&D (which, for local studios could mean the creation of new technology and game engines during the early phases of a game’s …

We look at recent TV advertising activity for games and video games’ total share of all TV campaigns. Games and consoles TV advertising last week recovered from its lowest point year to date, recording 256 Men 16 to 34 TVRs. This is in line with 2010’s advertising pressure of 259 …

The Metropolitan Police arrested two suspects today for conspiring to commit offences under the Computer Misuse Act 1990. The arrests were made as part of an investigation with the FBI, South Yorkshire Police and other law enforcement bodies into hacking groups Anonymous and LulzSec, and in particular the activities of …