Media & PR

New era as UKIE is born

The final branding for UKIE was unveiled at a special event in Westminster this evening that fleshed out the trade association’s new agenda It marked the end of an era as the ELSPA name was retired after 21 years, replaced wth UKIE – the association for UK Interactive Entertainment. But …

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UKIE ready for Whitehall reveal

ELSPA will be dead in a matter of days. But don’t worry – new name UKIE will come into effect on Tuesday, September 7th, with the rebrand ushering in a new era for the long-running UK trade body. UKIE (pronounced you-kee and standing for the association for UK Interactive Entertainment) …

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Videogamer revamps editorial team

Pro-G Media has hired three writers for Videogamer.com, ahead of a ‘monumental overhaul’ of the website. The three new staff writers include former freelancers Emily Gera and Martin Gaston. Gera has produced content for GamesRadar, Xbox World 360, PC Format, IncGamers and Bit-Tech, while Gaston has written for CBS, Future …

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IGN tools up

With FilePlanet and the GameSpy tech suite, IGN is attracting new swathes of developers

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Online games dominate UK media usage

39 per cent of UK internet users now play online games, making it the most popular form of media consumption in the country, according to a new Ofcom report entitled ‘The Communications Market 2010 (August)’. That figure is up one per cent on Q1 2009 and takes online gaming ahead …

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Gibeau questions MOH media row

Publishing empire EA says it will not surrender its creative vision to the furore surrounding the upcoming Medal of Honor game. EA Games president Frank Gibeau told Develop the game is a creative risk”. He said he anticipated controversy, and he asked why films are immune to the denigration games …

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VIDEO: Milo demoed at TED

Microsoft has offered a fresh look at exactly how Lionhead’s unique Kinect demo has progressed. It’s the first time we’ve had chance to look at a real gameplay demonstration of the title since its dramatic unveiling at last year’s E3. A year ago I showed this off at a computer …

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