Media & PR

IGN has become the platinum sponsor for London’s Kapow Comic Con which kicks off in April. The games media giant will also get its own IGN Arena on the event floor, where companies will be able to showcase their latest games and films. The IGN UK website will also feature …

Potential meetings this month would see trade bodies discuss future co-operation

The two UK games industry trade bodies are to start exploring common ground, MCV understands. If successful, an alliance between the publishers’ group UKIE (ne ELSPA) and developer-only outfit Tiga could pave the way for a more unified organisation. Both are hoping to host meetings later this month to explore …

Hamburg event already booked for 1,300 industry attendees

A Yoostar 2 Facebook app will help the Move and Kinect title attract millions of casual gamers. It will allow users of the movie karaoke title to earn in-game currency and take part in film clips that aren’t in the console version. Yoostar has also struck a deal with YouTube …

EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March. The original was part of the Need for Speed family but the sequel will branch out in order to win over simulation racer fans and compete with genre rival Gran Turismo. …

EDUCATION WEEK: Differences between UKIE and TIGA 'are disappearing'

EDUCATION WEEK: Livingstone-Hope Review urges better cooperation between the trade bodies

The long-awaited Livingstone-Hope Review has launched today with a call for the UK Education Department to make critical changes across the entire talent pipeline. The significant 88-page paper calls for new approaches at schools, at colleges, across universities and at within the games industry itself. Scroll below to find all …

Develop sister site CasualGaming.biz continues its search for new game studios