Media & PR

MCV publisher acquires music title

The deal means Intent is now the dominant B2B player within entertainment and leisure markets. Its portfolio includes market-leading positions within print, online and events across music, video games, toys, home computing, cycling, mobile content and licensing – with eight magazines and 10 commercial websites. Agreement was reached with MTN …

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Future launches new MMO mag

Future is tapping into a rapidly growing online gaming phenomenon with a free monthly magazine, What MMO. As the name suggests, the 16-page title focuses on MMO games and will be inserted into 150,000 copies of Future’s PC computing and games magazines – including PC Gamer, PC Format, PC Zone …

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Channel 4 creating its own games

Channel 4 has begun to properly commission games content alongside its TV and cross-media efforts – and has turned to indie team Introversion for one of its first projects. The channel is also looking to fund games for the likes of Miniclip.com and Kongregate.com, plus console downloads, mobile games and …

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UK pub quiz for studios announced

The first Develop Pub Quiz will take place on the evening of Tuesday July 29th in Brighton, offering games developers based in the UK city – or those in town for the Develop conference which takes place that week – the chance to knock back a beer or two and …

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Sainsburys plots aggressive games expansion

Sainsbury’s has targeted a major expansion in video game floor space as it looks to grow its entertainment offering, the supermarket chain has told MCV. Both Asda and Tesco have been quick to tout their recent success in video game sales, and Sainsbury’s is keen to catch up by improving …

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Retail calls for uniform release day

Retailers have asked publishers to stick to Friday release dates in the wake of increased mid-week releases. Blockbuster titles Halo 3 and Grand Theft Auto IV enjoyed Wednesday and Tuesday releases respectively, and Metal Gear Solid 4 was released this week on a Thursday. Yet UK retailers fear that if these …

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Managerial merry-go-round at Xbox studios

Popular global Microsoft Game Studios boss Shane Kim has been promoted to a new business development position – with European studios manager Phil Spencer set to switch back to the US to replace him. Kim will assume the role of corporate VP of strategy and business development for Microsoft’s Interactive …

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