MCV/DEVELOP News, events, research and jobs from the games industry
Last week, MCV submitted an official complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . We have added further submissions as more evidence has come to light about what MCV believes to be an unfair and unwarranted attack on the UK video games industry. If …
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Read More »Change4Life surprised by industry reaction
Diabetes UK – one of the parties behind the new Change4Life print ad – has told MCV that it has been left ‘surprised’ by the video games industry’s reaction to the promotion. Since MCV announced that it had filed an official complaint with the ASA regarding the Government’s Change4Life campaign, …
Read More »MCV appointed key international partner by E3
A partnership has been signed between this year’s E3 Expo in Los Angeles and leading games trade title MCV. The agreement is part of E3 Expo’s widened reach this year, with its aim being to attract more accredited retailers and media from outside the US. Published by Intent Media, MCV …
Read More »Tiga submits formal Change4Life complaint
UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation. This advert is absurd and insulting in equal measure,” CEO Richard Wilson stated. To imply that playing a video game …
Read More »Now Atari denounces Change4Life ad
Atari has backed MCV’s complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning. An Atari spokesperson told MCV: Atari fully supports MCV’s …
Read More »Government defends Change4Life ad
The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature death. The Department told MCV this morning that the Government "wasn’t saying children shouldn’t play computer games". MCV has …
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