Media & PR

BYRON REVIEW: New ratings wont arrive for two years

The changes s uggested by Dr. Tanya Byron in her Review of digital entertainment today – and backed by leading Ministers – won’t actually have any practical effect until 2010. That’s according to the report itself, which sets out a timetable for when Byron’s recommendations will be implemented. It reads: …

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BYRON REVIEW: Publishers to stump up for public education

Secretary Of State for the Department of Culture, Media and Sport Andy Burnham has told MCV that the video games industry is expected to fund a parental awareness campaign following the publication of Dr. Tanya Byron’s Review of video games and internet safety. In the Review, Byron suggested ‘sustained, high-profile …

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BYRON REVIEW: ELSPA questions shift to BBFC

While it welcomed Byron’s desire to introduce one clear age ratings system, ELSPA also highlighted concerns over the BBFC’s ability to deliver its new remit, and added that the proposals could struggle to keep up with the public’s increasing desire to buy and play on-line.” The games industry would need …

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BYRON REVIEW: Media Reaction

Newspapers across the country have responded this morning to Dr Tanya Byron’s report ‘Safer Children in a Digital World’. The Times was the most in depth, offering up two pages and a front cover to the story that included a picture of a six-year-old boy playing Grand Theft Auto. The …

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BYRON REVIEW: Byron & Brown on the GMTV Sofa

Dr Tanya Byron and Prime Minister Gordon Brown were live on the GMTV sofa this morning to outline the new proposals for video games age ratings – with the interview by presenter Fiona Phillips explaining the situation to what has traditionally been a largely female audience. Bryon began by pointing …

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BYRON REVIEW: Government to act immediately

Secretary of State for Children, Schools and Families Ed Balls and Secretary of State for Culture, Media and Sport Andy Burnham have backed the suggestions in the Byron review – and have pledged to ‘act immediately on taking forward her proposals.’ I am grateful to Dr Byron for carrying out …

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Ingham becomes MCVUK.com Editor

Tim Ingham, erstwhile deputy editor of print publication MCV, has been promoted to editor of the magazine’s online portal here at www.MCVUK.com. Ingham will hand the magazine’s deputy editor position over to Jonathon Harker, who joins MCV from his position as editor on Gem’s Future-In-Store magazine. MCV’s reputation for video …

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Zucker: Europe provides up to 50% of our revenues

Midway CEO David Zucker has revealed that the percentage of the company’s revenue derived from Europe has reached almost 50 per cent on some of its biggest titles. Talking in Midway’s Q4 earning call, Zucker said that the publisher’s decision to ‘go direct’ in the region had seen the figure …

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