Media & PR

Ukie’s Jo Twist appointed sector champion to improve disability access to gaming industry

Ukie CEO Dr Jo Twist OBE has been appointed as one of eleven sector champions in the UK to help improve the experiences of disabled people across the country. Minister for Disabled People, Work and Health Penny Mordaunt announced the appointments this week, with the aim of tackling the issues …

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David Gardner becomes BAFTA’s first games VP

Games veteran David Gardner has been named as BAFTA’s first vice president of games. He joins current VP of film Barbara Broccoli and VP of television Greg Dyke and will both co-chair the BAFTA council and work as an ambassador, working to advance BAFTA’s global games strategy. "BAFTA is a …

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Trial by fire: the return of the game demo

Demos used to be a staple part of a game’s launch cycle. Even as far back as 1994, games magazines would boast about the number of playable demos they had that month, and it was generally accepted business practice that demos were largely beneficial to a game’s overall sales. Indeed, …

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Resident Evil 7 was January’s best-selling game in the US, says NPD

The US games industry spend shrunk in January 2017, according to the latest report from NPD, showing a decline of 4 per cent year on year. Total industry spend reached $611m in January 2017, with a decline in hardware sales being the main factor behind the lack of growth. The …

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Take-Two’s Zelnick talks mobile, movies and GTA V’s continued success

“Better than expected” has become an accidental catch phrase for Take-Two when it reports its financials.  Despite being behind the company responsible for the unstoppable Grand Theft Auto V, it continues to be surprised by just how well that title has done.  The base game has shipped 75m units – …

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PewDiePie apologises for offensive video, responds to Wall Street Journal coverage

YouTube superstar Felix ‘PewDiePie’ Kjellberg has published a video in which he apologies for remarks people found offensive. In the post (below), the personality admitted that a previous video one which saw him pay two men to hold a sign saying ‘Death to All Jews’ above their heads, went too …

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MCV Jobs Weekly: Dead Good bolsters international PR team

Milewski joins from Techland, Future’s Daniella Lucas joins OXM and Fandom adds Sam Loveridge as UK gaming editor. Dead Good Media strengthens its international PR team UK PR and creative agency Dead Good Media has expanded its international PR team with the appointment of Paul Milewski as media consultant. Previously international PR and marketing manager …

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E3, Take-Two and the return of game demos headline this week’s MCV

This week, we investigate the ESA’s latest move, with E3 opening its doors to 15,000 members of the public for the first time in 2017. Will it make or break the show? The answer is in this week’s MCV. We also talk to Take-Two CEO Strauss Zelnick about the publisher’s …

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Twitch users spent 292bn minutes watching streamers in 2016, Overwatch most watched new game

Twitch has released its interactive 2016 Year in Review, revealing that users spent 292bn minutes watching Twitch last year, and that Blizzard’s Overwatch was the most-watched new game of 2016. To put that in more quantifiable terms, that’s 4.86bn hours, or 555,555 years. Twitch’s favourite shooter overall remained Counter Strike: …

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Merchandise sector still ‘finding its feet’, says GM UK

We already know that 2016 was not the best year ever for the UK games market. But there’s one category within gaming that still provides growth: merchandise.  GAME said in its 2016 financial report that although sales declined in the year, licensed merchandise was up 70 per cent year-on-year.  But …

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