Media & PR

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …

There are few words that define the changes to the games media landscape as strongly as ‘influencer’. With games PR now more heavily skewed towards the loudest voices than ever, Forbes has listed what it believes are the Top 10 influencers in games – and Mark ‘Markiplier’ Fischbach is at …

To me, what matters most has always been to make people happy; it was one the main reasons that drove me to work in the video games industry. As a child, I was passionate about video games, and I really wanted to be involved and to be able to share …

Academic studies of video games have long pondered the relative merits of gameplay vs story, or ludology vs narratology as it’s often called. While we leave such critical musings to the experts, the debate has rarely been played out in such stark terms across the two primary platform holders’ showcases. …

E3 press conferences were once littered with titles that wouldn’t see retailers’ shelves for years. But there looks to be a new sense of immediacy spreading across these events and the industry as a whole – and publishers are keen to point this out to consumers. Bethesda was a key …

The shortlist for BAFTA’s Young Game Designer competition is now online. Ten finalists have been selected for each of the four main categories, and the winners will be announced on July 8th at a special ceremony at BAFTA HQ in London. Now in its sixth edition, this year’s competition, which …

Developer Arkane has explained the motivations that saw it offer a playable female lead in its recent release Dishonored 2. Speaking to Anita Sarkeesian in an interview for Engadget, co-creative director Harvey Smith responded to criticism of the first game’s handling of female stereotypes. Your comment, which I’ll always remember …

Welcome to E3, Los Angeles, and the biggest video games trade show in the world! In truth, I’m penning this piece not while basking in the hot, Californian sun, but rather from my house in a typically overcast south London. For once in my life I won’t be wandering the …

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them.  We sit down with Tarquin Henderson, head of EMEA console gaming …

BAFTA is to honour League of Legends’ Riot Games with a Special Award at an event at The London West Hollywood on Monday June 12th over E3. The event is part of BAFTA’s growing global games strand in the USA and the award will be presented to Riot’s co-CEOs and …