Media & PR

Miles Jacobson’s rollercoaster year

22 years ago, Miles Jacobson entered Sports Interactive and landed his dream job working on Championship Manager. In the wake of his Person of the Year prize at the 2016 MCV Awards, he discusses his future in video games and looks back on a rollercoaster year. What does it mean …

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EXCLUSIVE: Would the games industry rather fight 1 horse-sized duck or 100 duck-sized horses?

As readers of MCV magazine will know, last month saw the introduction of a brand new section in which we ask THE burning question at the heart of the games industry. That question is this: Would you rather fight one horse-sized duck or 100 duck-sized horses? We didn’t want you …

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Former PlayStation dev David Ranyard warns over VR ‘anti-climax’

Former PlayStation VR veteran Dr David Ranyard says that the excitement around VR is ‘slightly over-heated’. Speaking during the MCV and Develop Podcast, Ranyard, who has worked at Sony London on a string of VR projects and has just set-up his own VR studio, believes that some companies might find …

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MCV Jobs Weekly: The Pokémon Company evolves its PR team

ThePokmon Company strengthens its PR team, Sumo hires Karl Hilton to run its new studio and Future announces two appointments to its commercial and sales team. Enticknap and Bryant join ThePokmon CompanyUK team The firm behind the monster-catching series has just added two names to its PR team. First, Richie …

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UK gamers trust specialist media more than YouTubers

The specialist press is the most trusted source for video games opinion in Britain. Data from Ipsos Connect’s GameTrack shows that 83 per cent of gamers have faith in specialist games media like Eurogamer and GameSpot, more than they trust any other form of gaming outlet. This includes YouTubers and …

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Julia Hardy and Jason Bradbury to host eSports Awards

Radio 1’s Julia Hardy and Gadget Show’s Jason Bradbury will be co-hosting the eSports Awards this November. Bradbury is a prolific TV presenter that has also hosted the launch of products from the likes of F1, Toyota, Microsoft and Samsung. Hardy is a popular games journalist and presenter, who has …

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Machinima and FTC call peace on deceptive advertising complaint

The US Federal Trade Commission has agreed a final consent order with Machinima about the network’s future paid endorsements. In September last year the FTC ruled that Machinima was guilty of ‘deceptive advertising’ after it found that the network paid some YouTubers up to $30k to produce Xbox One videos …

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The Division holds No.1, UFC 2 debuts in second place

Ubisoft’s latest smash hit The Division was the best-selling game in the UK for the second week running. Sales for the online shooter fell by 73 per cent week-on-week. This follows The Division having the best-ever selling Q1 launch, and being the best-selling new IP launch. Meanwhile, in second and …

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Interview: Fabulous Beasts and where to find them

Since Skylanders hit the market in 2011, the toys-to-life market has exploded. Disney joined the sector in 2013 with Infinity, while Nintendo launched Amiibo the following year. Then in 2015, Warner Bros released LEGO Dimensions. Between them, these four giants have access to some of the most iconic brands out …

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How can YouTube Gaming close the gap on Twitch?

Since it was spun out of streaming firm Justin.tv in 2011, Twitch has risen to be one of the most prominent players in the modern games media. And with an average 8.5m people coming to Twitch every single day, it’s entirely understandable that other firms would want in on the …

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