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The world’s biggest online video provider has set its set on the live streaming video market, with eSports to be a central thrust.
The Daily Dot reports that following its failed attempt to acquire Twitch last year (and Amazon’s success) YouTube owner Google is on the hunt for content and broadcasters from the eSports sector. It reckons that over 50 hires have already been made.
YouTube has dabbled in live streaming, and broadcasts non-exclusive live coverage of the League of Legends Championship Series, but many within the industry have been surprised at its apparent reluctance to develop that side of its business. Until now, that is.
Our sister-site MCV has further details.
