Turtle Beach backs Loading Soho café

Independent gaming bar Loading has secured fresh support for its new Soho branch thanks to Turtle Beach.

The leading premium peripherals firm has signed on as the exclusive headset provider and event partner for the London caf. Turtle Beach previously assisted with the venue’s Etoo events during E3 week, installing its high-end Seven Series headsets at Loading.

These headsets will now be available in the bar for consumers to try out.

Loading founder James Dance hopes to secure more deals with recognisable gaming and peripherals brands.

It’s great to start to secure formal deals with long-term supporters who have seen the value we bring helping market their products by putting samples directly into the hands of consumers,” he told MCV. Turtle Beach has always been quick to support Loading and it’s great to be able to plan long-term with them on board.”

Loading also receives continued support from Xbox, and now has PS3 and Vita demo stations in the bar.

Loading’s Soho branch opened at 53 Rupert Street back in April.

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