Merchandiser Numskull Designs launches new game publishing venture

Merchandiser Numskull Designs has announced it is expanding into video game publishing via its brand new venture, Numskull Games.

Describing itself as "flexible, fast-paced, and vastly experienced" with resources in sales, marketing, finance, and distribution, Numskull Games will be led by former Rising Star Games managing director and founder, Martin Defries, and promises to bring "a focus on releasing new, exciting games to major digital storefronts and retail, as well as bringing existing, successful digital-only titles into the retail space".

"Established by a passionate team with over 50 years of combined games industry experience between them, Numskull Games is more than ‘just another new games publisher’," states the official website. "We are partnering with game developers around the world to help bring innovative games to market worldwide on all major platforms.

"Thanks to the invaluable support of the creative minds and far reaching infrastructure for distribution and manufacturing at Numskull Designs, we are something unique in the world of games publishing. The plan? Take great games beyond a simple digital launch by offering retail editions, supporting merchandise, grand community presence and more. We go above and beyond the core responsibilities of a videogame publisher. Your game deserves the best from a partner."

"Starting a new games publisher that integrates with the infrastructure and vast reach of the Rubber Road group is a compelling opportunity," Defries said. "Their resources and know-how mean that Numskull Games has the ability to promote, market, and sell games that take us beyond start-up immediately.

"Further, by collaborating with Numskull Designs and their expertise, Numskull Games can offer a unique proposition to game studio partners. We already have a raft of exciting projects that will be announced in the coming weeks. The team here are keen to recruit further game content and expand our plans rapidly."

Numskull Games is now actively looking to recruit game content to publish, so if you’re interested, ping an email to

About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond, including Eurogamer, GamesRadar+, IGN, MTV, and Variety.

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