Microsoft moves to protect kids

Microsoft has become the first platform holder to endorse the new online age labelling system from the Interactive Software Federation (ISFE), PEGI Online.

The site will work in conjunction with the current Pan European Game Information (PEGI) system by offering age-rating labels and descriptions of content – and helping parents ensure their children aren’t downloading adult software.

PEGI is now keen for other leading games firms such as Sony and Nintendo to sign up to the initiative, which also offers parents information on how to spot which content is unsuitable for youngsters.

We are really happy to be the platform holder to sign up to PEGI Online and to have been a major contributor to the PEGI Online Working Group,” said regional vice president of Microsoft’s entertainment and devices division Chris Lewis.

It’s a great step forward to help us extend the information, education and protection PEGI ratings give to gamers in the online space with Xbox Live and Games for Windows Live.”

PEGI Online went live on June 13th, and has been backed by the European Commissioner for education and culture, Viviane Reding.

Microsoft’s co-operation continues a long-standing relationship with PEGI, which has seen the company implement parental controls on Xbox 360 that comply with the body’s official regulations.

We take responsible and safe video gaming very seriously,” added Lewis.

We will continue to work with partners in empowering parents – and provide great entertainment for consumers.”

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