Microsoft partners with Viacom

Microsoft has signed a $500 million deal with entertainment giant Viacom for a campaign of collaborative advertising, reported the

LA Times

.

TV shows aired on Viacom owned channels such as MTV and movies from its Paramount studio will be available on Xbox Live and MSN, while Microsoft will deliver advertising on Vicom’s network of websites for the next five years.

"We’ve got a very strong ad proposition, and clearly publishers and advertisers want a choice," said Kevin Johnson, president of Microsoft’s Platforms and Services division.

About MCV Staff

Check Also

GamesAid announces first GamesAid Gala charity fundraiser event

GamesAid has announced that its first-ever gala event will take place later this year in London