Microsoft promises ‘surprises’ and ‘something different’ at this year’s E3

This year’s E3 will offer something a little different from the norm from Microsoft and Xbox, US marketing boss Aaron Greenberg has said.

"Expect a lot of surprises," Greenberg told The Inner Circle Podcast, as reported by GameSpot. "We have some ideas to do some things different at E3 this year that we haven’t done before. I think we’re going to take a little bit of a different approach to E3 this year. But I feel really good about it. It’s been really exciting.

"Expect us to talk a lot about games. And if you’re an Xbox owner, I think you’re going to leave really, really, really happy in the investment you made. And if you’re undecided, we hope that you will look at what we deliver on games and want to buy an Xbox."

Videogamer adds that Greenberg also suggested that there will be games released this year that the company has yet to announce.

"I think this year coming up you’ll see [what will] arguably be one of the biggest holiday line-ups we’ve ever had in the history of our business," he said. "You know some of the titles that are coming, there’s definitely more we haven’t announced.

"Here we are in February and already this holiday we will have exclusively on Xbox One: Tomb Raider, Forza Motorsport 6, we will have Fable Legends and Halo 5: Guardians. Those are just a few and that doesn’t include any other big third-party titles or any other surprises we have internally, but I think it’s going to be a great, great holiday for gamers and I think we’re confident we’re going to deliver high quality games again this year."

Will any of these new games be from Rare? That remains to be seen, although Greenberg added that the UK studio has multiple projects in development”.

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