Minecraft toys are actually happening

Jazwares has been appointed by Mojang as a global partner for toys and electronics for the popular Minecraft property.

The worldwide deal will pave the way for a full line of Minecraft action figures, plush and paper craft items. Products will be available for holiday 2013.

"Minecraft is one of the hottest brands on the planet right now," said Laura Zebersky, EVP of global sales at Jazwares. "The world is playing the game and engaging in its remarkably compelling modes.

For more on this story visit our sister site Licensing.biz

About MCV Staff

Check Also

Insomnia Gaming Festival i69 to host exclusive Intel Arc graphics card reveals and more

The Insomnia Gaming Festival will return to the NEC in Birmingham this August