Mobile games market to reach $28.9bn by 2016 – report

Total revenue for the mobile games market is expected to reach $28.9bn by 2016, according to a new report from Juniper.

Findings indicate the market will grow 38 per cent from the $20.9bn the research firm claims it hit this year.

Developers are also making adjustments toward maximizing a mobile game’s lifetime value, focusing on earning higher returns from individual users instead of devoting efforts to the quantity of downloads/account sign-ups.

In an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value,” Juniper’s report states.

The report specifically mentions Sony as an example of a company that continues to adapt its business around an ever-growing digital and mobile space.

"Software will embrace elements of mobile games as reflected by the introduction of PlayStation Now, which aims to let users play games through online streaming via a per-game or subscription basis."

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