$100m spent by Zynga on studio acquisitions in 2010

Social games giant Zynga spent more than $100 million during a year-long studio buyout craze, new data reveals.

The company, which recently made a public offering of its stock, spent the bulk of that huge sum on one studio.

In November 2010, Zynga acquired Texas-based mobile game studio Newtoy for $53.3 million.

Newtoy, formed from the ashes of defunct group Ensemble, broke onto the scene with the popular mobile game Words With Friends.

Zynga said it also acquired six additional companies” across 2010, though adds that each one is not individually significant”.

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