Amazon’s controversial casual game pricing ‘completely unacceptable’

The pricing at Amazon’s casual gaming portal Reflexive has been causing controversy, and developers are using Casual Connect Hamburg to voice their disapproval.

The service launched last Tuesday and offers a sizable range of casual games to download for $9.99 each.

At Casual Connect’s Hamburg event, which concludes today, several developers have made clear their disapproval of Amazon’s pricing structure, which is perceived by many as something that could undermine the industry.

As reported by Venture Beat,’s production director Andy Hieke used a panel discussion to detail his view on the service: We pulled all our games down from Amazon when we found out what they were doing." Hieke added that his company found the price cuts completely unacceptable.”

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