As new market tracker shows in-app purchases on the rise

App Store revenue ‘climbs to $5m a day’

The App Store accumulated $5.41 million in daily sales throughout the month of January, according to data produced by a new market tracker.

Distimo and CSS Insight have announced the findings of their new App VU Global, which combines extensive data and analysis to provide a look at important market trends.

The report shows the app stores of iPhone and iPad did $3.34m and $2.07m respectively during January.

Android saw a 34 per cent rise in sales to $679,000 for Google Play.

"The strong growth in downloads and revenue for Apple and Android comes at a time when consumers typically rein back their spending after Christmas", said Paolo Pescatore, director of applications and content at CCS Insight.

The report attributes this rise in part to a 60 percent rise in in-app purchases.

In February, this number rose to 73 percent for iPad and Android in-app purchases for the top 200 apps, and 79 percent for iPhone.

But iPad downloads as a whole were lower during February by 27 per cent, or $250,000.

"We believe this is no more than a short‐term blip, but it clearly shows that many buyers of the new iPad already own an original iPad or an iPad2, said Pescatore.

"It’s a real demonstration of the loyalty of Apple customers."

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