Daily Mail owner to market game apps

Media conglomerate DMGT Group, owners of the Daily Mail and Metro newspapers, has established a marketing division for promoting smartphone game apps.

Metro Apps says it can provide iPhone game developers with access to its own extensive media reach.

European developers who sign with Metro Apps are offered a range of marketing services that could widen their game’s exposure to DMGT’s “60 million readers per month”.

The firm is offering print advertising, online banners, in-app promotions, mobile advertising, social media initiatives and PR events. The marketing will be available for paid, freemium, ad-funded or sponsored games, with a particular focus on the iOS platform and interest in supporting Android and RIM developers as well.

The costs of a deal with Metro Apps, in terms f flat fees and royalties, were not announced.

“The United Kingdom is one of the biggest markets for Smartphone game sales and we have seen the immense impact of mainstream marketing on a mobile app’s success,” states Renate Nyborg, Head of Business Development, Metro Apps.

“We are excited to partner with key players in the smartphone games industry to help expand reach into new European territories that engages new audiences and maximizes revenue streams. Yet, we also welcome indie developers to connect with us as we look to help introduce the next big hit on a global scale.”

Metro Apps will be at GDC next week to broker deals with potential clients.