Virtual world expands to smartphones

Disney’s Club Penguin amasses 150m users

Club Penguin, the in-browser virtual world custom-made for children, has registered its 150 millionth user, owning company Disney has said.

And Disney is using the registion landmark as a platform to promote the new Club Penguin app for iPhone and iPad.

The smartphone game spin-off, called Puffle Launch, began life as game within the Club Penguin virtual world. The browser edition of the game is played by more than 150,000 people each day, Disney said.

About MCV Staff

Check Also

NPD

US market up 24 per cent in record-breaking Q3

Total consumer spending hit $11.2bn (£8.52bn) between July and September