Draw Something popularity ‘in steep decline’

Mobile games sensation Draw Something has lost about five million daily active users in a single month, and is steadily dropping down the App Store charts on both iPhone and iPad, collected data suggests.

Developed by New York studio Omgpop, Draw Something was the catalyst in a rapid $210 million company acquisition made by social games titan Zynga in March.

It is believed that Zynga managed to outbid Disney, Gree, Dena and EA to secure ownership of the studio and its lucrative IP.

But the game’s daily active users (DAU), which peaked at about 15 million in April, has fallen to around 10 million some thirty days later, according to analyst group App Data.

At the time of going to press, The iPhone App Store puts Draw Something in fourth on the All Paid Apps chart, sixth on All Top Free, and fourth on All Top Grossing – three categories which it had topped comfortably a few weeks ago.

The same categories for iPad are seventh, tenth and twenty-fifth respectively.

Draw Something had hit 50 million downloads faster than any game in mobile app market history, within about 50 days, though that record was seized by Angry Birds Space a few weeks later.