iPhone app developers are being invited to join social games firm SGNâ??s in-app advertising network.

iPhone game devs offered cross-promotion deal

Those who sign up to SGN’s network will see their games promoted across the company’s own catalogue of iPhone games.

The firm promises to add incentives for downloading advertised games by also offering in-game rewards to users.

While there is no initial fee for joining, SGN will take a cut of download revenues for promoted games.

SGN claims that its own portfolio of titles – including Agency Wars and Mafia: Respect & Retaliation – have been downloaded over 12 million times, offering a platform for heightened exposure against the swamp of games released on the iPhone.

“With the anticipated launch of the iPhone OS 3.0 and one billion applications downloaded to date, the rush of new applications will be tremendous and it will get harder and harder to stand out of the crowd,” said SGN CEO Shervin Pishevar.

Punch Entertainment and Smallmedium are the first developers to sign up for the network, with Pishevar stating the two groups will now be able to reach a broader audience and will get a boost in downloads by joining our cross-promotional network.

"We have seen the benefits of this approach through the trials we have undertaken with our current games and through the gaming hub on Facebook,” Pishevar added.

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