King withdraws ‘candy’ trademark application in US

Candy Crush Saga studio King has withdrawn its attempt to trademark the world candy” in the US.

Kotaku originally spotted the reversal, with King later clarifying that it pulled the trademark application after it successfully acquired the preliminary rights to the phrase candy crusher.”

"King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher," a spokesperson explained in a statement.

"Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market.”

The rep added that the withdraw relates exclusively to its filing in America, and didn’t mince words with the candy” trademark in Europe.

This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP."

Mention of the company’s other controversial filing, saga,” was nowhere to be found in the statement.

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