Analytics firm gets capital injection fresh from merger with monetisation company PlayHaven

Kontagent scores $5m equity investment

Mobile analytics firm Kontagent has raised $4.8 million from a round of equity investment in the firm, an SEC form filed today has revealed.

Kontagent merged last month with monetisation comopany PlayHaven last month, hoping to become a “one-stop shop” for mobile developers in a fragmented market.

The filing, spotted by Venturebeat, suggests the move has drawn renewed interest from Hany Nada of GGV Capital, which backed PlayHaven in November 2012, and former Kontagent investor, Maverick Capital’s Eric Kim.

Kontagent has now raised a total of $17 million, which combined with PlayHaven’s prior capital investment gives a total of $26 million.

There are doubtlessly some restructuring costs involved in the merger, and true consolidation of the companies’ different products would require a fair amount of back-end development.

With an additional $5 million in the bank to mitigate these costs, the firms could make quite a combination – reaching 400 million monthly users on 22,000 apps and a billion devices.

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