The App Store phenomenon to incorporate RIO brand

New Angry Birds game tied with major Fox movie

Entertainment giant Twentieth Century Fox has secured a deal to use the lucrative Angry Birds IP owned by Finland-based developer Rovio.

As part of the deal, a new Angry Birds game will launch in March ahead of the release of previously unrelated Fox motion picture, RIO.

The game – called Angry Birds RIO – will launch on various smartphones and tablets.

The game will be one of the most high-profile social marketing tools used by another entertainment industry. How ‘viral’ the film’s presence will be is a matter of debatem, though the Angry Birds brand has an unbroken track-record of causing media storms.

"Like the incredibly-popular original edition, Angry Birds Rio will feature hours of gameplay, physics-based demolition challenges and loads of replay value – all with unique twists based on the highly-anticipated film,” read a company statement.

About MCV Staff

Check Also

Doing game research? GameIntel lets you search hundreds of thousands of games tagged with contextual metadata

GameIntel has tagged over 150k games with information like sub-genre, mechanics, aesthetics, and much more. All to help power your game research [created in association with GameAnalytics]