New handset is 'targeted firmly at a youth audience', Gameloft already set to make games for the device

Sony Ericsson unveils new motion sensor gaming phone

Sony Ericsson has revealed a new games-focused mobile handset that boasts a built-in motion sensor.

While the F305 handset is "targeted firmly at a youth audience", Sony Ericsson said that the device lets users ‘control games with the flick of a wrist or the swing of an arm’.

The device comes with pre-loaded motion games – Bowling, Bass Fishing and Jockey – to show off the functions.

Meanwhile the firm said that Gameloft had agreed to develop new motion games for the device.

Like many other recent Sony Ericsson and Nokia handsets, the device also allows for horizontal gameplay and featured dedicated gaming buttons (a circle a cross, similar to the Sony PlayStation button logos).

However it’s not year clear where exactly the device will be released – Sony Ericsson’s announcement simply says the device will be "available in selected markets from Q3 2008".

“Gaming is no longer something you do on your own. It’s about having fun with your friends and interacting with the game,” commented Sven Totté, head of product marketing at Sony Ericsson. “We have used motion sensor technology before in our phones and integrating it into gameplay is a natural progression.”

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