Start-up wants to help developers advertise to paying users

Soomla secures $5.5m in funding

Israel-based mobile firm Soomla has raised $5.5m in Series A funding.

The new investment in the firm comes from an undisclosed backer described as a multi-billion dollar online gaming firm. The funding will be used to expand its cross-game data sharing Grow network and SDK which is used in more than 4,000 live games, reaching 400m devices.

Soomla is also launching its first data product, the Whales Report. This is designed to help game developers target users already paying money in other games and send them push messages to steer them toward their own title.

All companies that sign up to the platform must agree to also share their user data with others on the Grow network.

“Think about your game’s seventh day retention. You lost a lot of users, but many of them actually paid in other games,” said Soomla CEO Yaniv Nizan.

“We know exactly who these payers are and how much they pay, so we can put a number on how much money is left on the table.”

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