Top 100 Women in Games: Divinia Knowles

Knowles is one of the driving forces behind British entertainment outlet Mind Candy, and at the forefront of the company’s transformation from a small start-up based to the global powerhouse behind kids phenomenon Moshi Monsters.

Knowles currently serves as president of Mind Candy, sitting on the board of directors. She is also COO and is responsible for the company’s financial operations.

A qualified management accountant, Knowles’ smart business sense has helped to guide Mind Candy since 2006. Her other areas of expertise include working with growing start ups, driving sales growth, brand development, launching products, building market share and creating global distribution networks.

During the past six years, Knowles has been responsible for monetising new products, building operational infrastructure and managing finances throughout both the highs and lows of the firm’s history. She has also overseen the business’s quickly growing recruitment programme.

Outside of her work at Mind Candy, Knowles also serves as a mentor for both TechCity and CIMA, and often gives talks at conferences and events.

She is also the founder and organiser of a networking group of more than 100 COOs from the London tech scene’s most influential start-ups.

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