New report by engine firm shows that players prefer these to any other types of advertising

Unity: Rewarded video ads will become the norm on mobile

Unity has released the results of a new study that suggest rewarded video ads could become the standard way to monetise mobile games.

Available to download from the company’s website, the report – In-Game Advertising the Right Way: Monetise, Engage, Retain – reveals that videos that offer players virtual currency and other incentives have become the biggest revenue generator in the market.

More than half of the studios that took part in the survey said these ads provide more revenue per user than any other type of in-game advertising. And less than one-in-ten developers reported a drop in retention after introducing rewarded video ads.

Players were also surveyed as part of the study, with almost two-thirds saying they always or sometimes engage with a rewarded video ad when presented with one. In fact, 80 per cent of players said they were open to engaging with ads in exchange for in-game rewards.

Farm Away dev Futureplay was among the studios sharing their stories of success.

“Our secret is focusing on creating a monetisation method that has positive reinforcement,” said co-founder and CEO Jami Laes. “We give our players a choice when they want to watch rewarded video ads, stirring engagement.”

You can download the full report at Unity’s website.

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