More PS3 fans buy digital content than 360 gamers

UK PS3 owners are more willing to pay for digital content than Xbox gamers.

That’s according to the latest figures from Kantar Worldpanel. The data specialist revealed that in the UK, 8m people bought a digital film, TV show or game in the past year.

The firm says that 17 per cent of PS3 gamers have paid for digital content over the past year, compared with 11 per cent of Xbox 360 gamers.

It added that just over 1m people in the UK paid for a digital game, while a further half a million bought DLC.

Although the digital market is growing, consumers are at present choosing to engage with both physical and digital content, rather than switching from one format to the other,” said Kantar Worldpanelconsumer insight manager Fiona Keenan.

As this behaviour continues, it’s importantthat retailers offer acomplete entertainment package to meet the needsof their consumers.”

The firm also revealedthat one in seven of UK consumers now own a tablet, with over 52 per cent of the population owning a smartphone. 44.4 per cent of mobile users now use their phones for gaming.

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