Mind Candy, the maker behind popular online game, Moshi Monsters, has forecast over $100 million in retail sales of products based on the brand in 2011.
Moshi Monsters has attracted over 30 million players globally. The free-to-play game, aimed at children, allows players to adopt a pet monster and explore virtual worlds.
Tags james-batchelor merchandise mind candy moshi monsters
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The 2026 XDS Insights Report examines how external development partnerships are evolving as they become a core part of modern production pipelines. Based on input from 250+ industry professionals, the report shows an ecosystem moving beyond delivery risk and into a new phase shaped by coordination, governance, and long-term collaboration.
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