Move can capture Wii audience, EA says

Having worked wonders in bringing video games to a whole new audience with the Wii, EA hopes that Sony can carry on where Nintendo left off and take the Wii audience deeper into the games market.

When asked by MCV if PlayStation Move can convert the Wii’s audience, EA’s European senior VP Jens Uwe Intat replied: I can certainly imagine that.

We’ve always hoped Nintendo would get new audiences into gaming with the Wii, and they’ve successfully done that.

We also always hoped those people would later buy a next gen gaming machine that does stuff the Wii doesn’t do as well as the others and we can certainly expect that the combination of reducing the entry barrier of the price and making the PS3 and 360 more accessible via Move or Kinect, we will certainly get people who now enjoy playing video games and want to play online or enjoy games in a much high resolution. We do expect quite a few people to do this.”

To read MCV’s recent interview with Jens Uwe Intat, click here.

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