Move for every consumer that has electricity

Sony’s American CEO Jack Tretton has spoken the anticipated mass-market appeal of his company recently revealed PlayStation Move controller – whilst going to great strengths to assert the accessory’s hardcore credentials.

It isn’t for just the hardcore gamer, it’s for people that have never picked up a controller before but do appreciate accuracy,” he said in a video interview on the PlayStation Blog.

We always say that we want every consumer that has electricity. We don’t want just young consumers, old consumers, hardcore, male, female, we want everybody.

To get to 140m people in the PlayStation nation with PS2 you’ve got to go far beyond the core. And it takes time and you’ve got to address audiences and really deliver for them. 

And I think a lot of people get held up in the core or they get held up in the casual and they’re not able to bridge the gap. I think PlayStation has proven time and time that there’s really something there for everybody and I think that’s why the campaign resonates with people.”

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