MS eyes toy market success for Natal

Microsoft is targeting the global toy press in its efforts to spread the word about Natal ahead of its global launch later this year.

Writing for MCV, the deputy editor of Toy News Katie Roberts explains that the platform holder very much wants to leverage space for the device at UK toy specialists.

Video games are overtaking some areas of the toy market,” she writes. At the end of last year NPD showed that while the video games market had grown 33 per cent, board games had seen a decline of 19 per cent.

The lack of controllers on the Xbox accessory is probably the most inviting thing about Project Natal for non-gamers like myself. We all know how to use our bodies and the 3D and infrared technology means the player becomes the controller, in turn including everybody in Project Natal’s entertainment experience.

I was hooked pretty much straight away. And if I can play it, anyone can, which made me realise the link between this product and toys.”

Read the full feature here.

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