MS: Halo Reach sales are staggering

As millions of gamers continue to plough millions of hours into Bungie’s Halo Reach, Microsoft has praised the staggering” achievements that the game has already celebrated.

The title shot straight to the top of the ELSPA GfK-ChartTrack All Formats Top 40 yesterday, selling 300k copies in the UK alone on day one and totting up global sales of $200m in its first 24 hours of availability.

We obviously believed in the potential of Reach, and of Halo as a franchise, but to make over $200m sales on day one is a staggering result,” director of entertainment and marketing Stephen McGill told MCV.

The reception the game has received has been phenomenal. Halo: Reach has proved itself to be the biggest entertainment launch of 2010 and the best-selling Xbox exclusive in history.

In this first week alone over 2,000 human years have already been spent globally playing the campaign and multiplayer, not to mention the Forge and Theatre mode – that’s an utterly incredible.”

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