Microsoft’s European VP of Interactive Entertainment Chris Lewis that his company will definitely” sell more Xbox 360 consoles in 2010 than it did in 2009 thanks to the uplift it anticipates the launch of Kinect will bring to the format.
We will definitely sell more units in this fiscal year than we did in the last one,” he said in an interview. We have big ambitions for what Kinect will do.
There are more than 40m people in Europe that have a gaming machine in their house, but have not been interested in Xbox in the way we feel they now will be with Kinect on the market. It is a huge opportunity for us and we have very ambitious targets for growth.
The other thing that Kinect does is broaden out the lifecycle, which I think we are only about half-way through. And our partners and third-party developers love that, because that gives more longevity for them to create great games on Xbox.”
To read the full interview with MCV, head over to our features section.