My.Games launches new online storefront in beta

The all-new global store platform announced by My.Games back in August, My.Games Store, is now available in beta.

My.Games – the new name of rebranded Russian company – says the digital storefront offers “convenient access” to My.Games’ “complete, diverse” “library of critically acclaimed titles, plus a host of useful tools for developers, players, and content creators”. It also says it carries “a selection of quality third-party titles”.

In its beta form, players will have access to their games catalogue, the My.Games market, including titles like Warface, Conqueror’s Blade, and Skyforge, plus integration with the Donation Alerts service, “which provides content creators with the tools and analytics they need to effectively monetise their content while creating stronger connections between developers and players”.

There’s also a dedicated community hub, customisable user-profiles and media sharing, My.Games GameCenter, a revamped game launcher, and integration with Lootdog, a service for buying and selling items in online games.

Upcoming features planned for the service include a messaging system, the ability to send and receive gifts, an achievements system, and a mobile app. Developers will also reportedly have the ability to stream content on their titles’ pages, use analytical tools for assessing their titles’ efficiency metrics, and much more.

The company said in August that the store comes on the back of the Russian-language platform Games.Mail.Ru, which boasts 13 million monthly active users and will offer Warface and Conqueror’s Blade on launch, as well as a “whole library” of first- and third-party games. It adds the platform “will also feature integration with two unique gaming services”; Lootdog, which allows gamers to trade in-game items for real money, and Donation Alerts a tool that enables players to monetise their content.

“My.Games has vast experience in developing and publishing games in foreign markets,” said Rodion Kotenikov, head of My.Games Store. “Our gaming platform caters to an international audience. It was developed by our team to be convenient for both players and partners alike, adding more and more functions over time. We created the My.Games Store bearing in mind the needs and preferences of our partners as well as the player community.”

Interestingly, unlike Epic Games Store which has repeatedly reported it takes just 11 per cent of profits from developers and publishers, My.Games will take a more traditional 30 per cent in line with other digital stores, including Steam, Microsoft, Sony, and Nintendo.

About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond, including Eurogamer, GamesRadar+, IGN, MTV, and Variety.

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